SEO Specialization Diploma

Abdallah Elbatal

+2

Advanced SEO (Technical & Off-page)   Technical SEO Optimization: • Technical Optimization: Aims and Tasks  • HTTP Status Codes  • Error 404  • 301 and 302 Redirects  • Practical Lecture About Redirects  • Title H1, Subtitles H2 and H3  • Metatags: Title, Description, Keywords  • Friendly URLs  • Tag Metarobots, Canonical, Hreflang  • Markup, Microdata Markup  • How to Use Google’s Structured Data Markup Helper  • Ways of Pagination Optimization, Filtering and Sorting  • Device Optimization  • How to Check Device Optimization Preview  • Website Cashing and Indexing  • Tips to Improve Website Caching and Indexing  • How to Create sitemap.xml  • How to Create robots.txt  • Website Loading Speed: How to Check It  • Website Loading Speed: What You Need to Do  • Practice: Image Optimization  • Duplicate Content  • How to use proxy for your SEO-promotion.  • Summary of the Technical Optimization   Off-page Optimization:  • What is Off-Page Optimization  • What is Link Mass and Where to Get It  • How Do Links Rank?  • Pagerank Algorithm  • Types of Anchor Text  • How to Create Relevant Anchor Text  • 3 Types of Links  • How to Get and Distribute Link Mass  • Summary

Mohamed Abusaad

+1

Mastering SEO Essentials: From Fundamentals to Optimization Strategies  Understanding Search Engines and SEO Fundamentals  • What is SEO and why it is important  • How search engines work  • Different search engine algorithms  • Key SEO terminology  Competitive Analysis  • Identifying your competitors  • SWOT analysis  • The primary competitor analysis  • Tools for competitive analysis  Benchmark your website  • Assessing your website  • Regular SEO audit  • SMART goals setting & KPIs  • Tools for assessing your website  On-page SEO  • Website Structure and URL Optimization  • Title Tag and Meta Description Optimization  • Header Tag Optimization  • Image Optimization  • Internal Linking and Anchor Text Optimization  • Website usability  Keyword strategy  • Keyword research  • Types of keywords  • Semantic core  • Tools for Keyword analysis  Content strategy  • Finding relevant topics for your niche  • Keywords insertion  AI usage in SEO  • How to make effective prompt  • Using AI in different SEO components  SEO strategy and summary