Mastering SEO Essentials: From Fundamentals to Optimization Strategies
Understanding Search Engines and SEO Fundamentals
• What is SEO and why it is important
• How search engines work
• Different search engine algorithms
• Key SEO terminology
Competitive Analysis
• Identifying your competitors
• SWOT analysis
• The primary competitor analysis
• Tools for competitive analysis
Benchmark your website
• Assessing your website
• Regular SEO audit
• SMART goals setting & KPIs
• Tools for assessing your website
On-page SEO
• Website Structure and URL Optimization
• Title Tag and Meta Description Optimization
• Header Tag Optimization
• Image Optimization
• Internal Linking and Anchor Text Optimization
• Website usability
Keyword strategy
• Keyword research
• Types of keywords
• Semantic core
• Tools for Keyword analysis
Content strategy
• Finding relevant topics for your niche
• Keywords insertion
AI usage in SEO
• How to make effective prompt
• Using AI in different SEO components
SEO strategy and summary
- Teacher: Fatma Alzahraa Mohammed Labib