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On-Page SEO

Updated 30 Oct 2024
Lessons 7
Enrolled 24
Language English ‎(en)‎
Skill Level Beginner

Course Overview

Mastering SEO Essentials: From Fundamentals to Optimization Strategies 

Understanding Search Engines and SEO Fundamentals 

• What is SEO and why it is important 

• How search engines work 

• Different search engine algorithms 

• Key SEO terminology 

Competitive Analysis 

• Identifying your competitors 

• SWOT analysis 

• The primary competitor analysis 

• Tools for competitive analysis 

Benchmark your website 

• Assessing your website 

• Regular SEO audit 

• SMART goals setting & KPIs 

• Tools for assessing your website 

On-page SEO 

• Website Structure and URL Optimization 

• Title Tag and Meta Description Optimization 

• Header Tag Optimization 

• Image Optimization 

• Internal Linking and Anchor Text Optimization 

• Website usability 

Keyword strategy 

• Keyword research 

• Types of keywords 

• Semantic core 

• Tools for Keyword analysis 

Content strategy 

• Finding relevant topics for your niche 

• Keywords insertion 

AI usage in SEO 

• How to make effective prompt 

• Using AI in different SEO components 

SEO strategy and summary

Course Content

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Enrolment options

Mastering SEO Essentials: From Fundamentals to Optimization Strategies 

Understanding Search Engines and SEO Fundamentals 

• What is SEO and why it is important 

• How search engines work 

• Different search engine algorithms 

• Key SEO terminology 

Competitive Analysis 

• Identifying your competitors 

• SWOT analysis 

• The primary competitor analysis 

• Tools for competitive analysis 

Benchmark your website 

• Assessing your website 

• Regular SEO audit 

• SMART goals setting & KPIs 

• Tools for assessing your website 

On-page SEO 

• Website Structure and URL Optimization 

• Title Tag and Meta Description Optimization 

• Header Tag Optimization 

• Image Optimization 

• Internal Linking and Anchor Text Optimization 

• Website usability 

Keyword strategy 

• Keyword research 

• Types of keywords 

• Semantic core 

• Tools for Keyword analysis 

Content strategy 

• Finding relevant topics for your niche 

• Keywords insertion 

AI usage in SEO 

• How to make effective prompt 

• Using AI in different SEO components 

SEO strategy and summary
Skill Level: Beginner
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