Advanced SEO (Technical & Off-page) 

 Technical SEO Optimization:

• Technical Optimization: Aims and Tasks 

• HTTP Status Codes 

• Error 404 

• 301 and 302 Redirects 

• Practical Lecture About Redirects 

• Title H1, Subtitles H2 and H3 

• Metatags: Title, Description, Keywords 

• Friendly URLs 

• Tag Metarobots, Canonical, Hreflang 

• Markup, Microdata Markup 

• How to Use Google’s Structured Data Markup Helper 

• Ways of Pagination Optimization, Filtering and Sorting 

• Device Optimization 

• How to Check Device Optimization Preview 

• Website Cashing and Indexing 

• Tips to Improve Website Caching and Indexing 

• How to Create sitemap.xml 

• How to Create robots.txt 

• Website Loading Speed: How to Check It 

• Website Loading Speed: What You Need to Do 

• Practice: Image Optimization 

• Duplicate Content 

• How to use proxy for your SEO-promotion. 

• Summary of the Technical Optimization 

 Off-page Optimization: 

• What is Off-Page Optimization 

• What is Link Mass and Where to Get It 

• How Do Links Rank? 

• Pagerank Algorithm 

• Types of Anchor Text 

• How to Create Relevant Anchor Text 

• 3 Types of Links 

• How to Get and Distribute Link Mass 

• Summary