Mastering SEO Essentials: From Fundamentals to Optimization Strategies 

Understanding Search Engines and SEO Fundamentals 

• What is SEO and why it is important 

• How search engines work 

• Different search engine algorithms 

• Key SEO terminology 

Competitive Analysis 

• Identifying your competitors 

• SWOT analysis 

• The primary competitor analysis 

• Tools for competitive analysis 

Benchmark your website 

• Assessing your website 

• Regular SEO audit 

• SMART goals setting & KPIs 

• Tools for assessing your website 

On-page SEO 

• Website Structure and URL Optimization 

• Title Tag and Meta Description Optimization 

• Header Tag Optimization 

• Image Optimization 

• Internal Linking and Anchor Text Optimization 

• Website usability 

Keyword strategy 

• Keyword research 

• Types of keywords 

• Semantic core 

• Tools for Keyword analysis 

Content strategy 

• Finding relevant topics for your niche 

• Keywords insertion 

AI usage in SEO 

• How to make effective prompt 

• Using AI in different SEO components 

SEO strategy and summary

Advanced SEO (Technical & Off-page) 

 Technical SEO Optimization:

• Technical Optimization: Aims and Tasks 

• HTTP Status Codes 

• Error 404 

• 301 and 302 Redirects 

• Practical Lecture About Redirects 

• Title H1, Subtitles H2 and H3 

• Metatags: Title, Description, Keywords 

• Friendly URLs 

• Tag Metarobots, Canonical, Hreflang 

• Markup, Microdata Markup 

• How to Use Google’s Structured Data Markup Helper 

• Ways of Pagination Optimization, Filtering and Sorting 

• Device Optimization 

• How to Check Device Optimization Preview 

• Website Cashing and Indexing 

• Tips to Improve Website Caching and Indexing 

• How to Create sitemap.xml 

• How to Create robots.txt 

• Website Loading Speed: How to Check It 

• Website Loading Speed: What You Need to Do 

• Practice: Image Optimization 

• Duplicate Content 

• How to use proxy for your SEO-promotion. 

• Summary of the Technical Optimization 

 Off-page Optimization: 

• What is Off-Page Optimization 

• What is Link Mass and Where to Get It 

• How Do Links Rank? 

• Pagerank Algorithm 

• Types of Anchor Text 

• How to Create Relevant Anchor Text 

• 3 Types of Links 

• How to Get and Distribute Link Mass 

• Summary